Profinder’s the Näköpiiri service – Find the best business opportunities on the map
It’s great that you want to find new business opportunities and customers. You’re in the right place.
They say that knowledge is power. Knowledge also brings wisdom and efficiency to corporate activities. Correct and essential data helps you to better understand your business, areas for development, your operating environment, and your company’s existing and potential customers.
In this way, you can make better decisions and plans, and boost your company’s operations all round.
We at Profinder are masters of customer data. We can provide you with up-to-date and in-depth information about your existing and future customers, whether they are companies, decision-makers, or consumers. You can also directly integrate data into your own CRM system using Profinder’s interface, profile and segment contacts into target groups, and thereby boost all of your business activities.
Näköpiiri is our new service that can help you to visualise your company’s business opportunities on a map. In it, we combine the regional data from our target group services with population data, other public statistics, and your company’s own data material. We turn the data we have collected into an easy-to-understand visual format on a map.
Profinder’s Näköpiiri in a nutshell
Profinder’s Näköpiiri is a visualisation tool based on regional and geographical data.
It is excellent for companies who have multiple branches across Finland or for whom an area’s demographic structure, competitors and services are important criteria for evaluating new business opportunities.
It is possible to enter any data linked to geographical areas or location coordinates into Näköpiiri. The data can originate from Profinder’s extensive target group services, from open sources of data such as Statistics Finland’s statistics, or from the customer’s own research, sources of data, or business activities.
Näköpiiri can display data in two different ways, as points or as a heat map. Heat maps are based on regional data, such as statistics. Points meanwhile are based on material that contains data by points and each point has a coordinate.
Näköpiiri turns data into a secret weapon for the company, which it can use to make correct and informed decisions about developing and growing its business activities.
The benefits of Näköpiiri for companies
1. Näköpiiri helps companies operating in limited areas to find business opportunities, niches in the market, and target groups in new areas.
2. A company that operates nationwide can use Näköpiiri to compare the market potential of its business in each area and notice where the best and worst opportunities for the company’s growth are.
3. Näköpiiri helps chains and companies with multiple branches to make better decisions about the location of new branches, regional products and services, marketing, and other regional matters.
4. Näköpiiri is completely customisable to meet each company’s needs. Data that is significant to an individual company can be added to Näköpiiri.
5. Näköpiiri helps to make extensive and diverse data interesting, understandable, and shareable within the company.
6. Näköpiiri can make the availability of important market data more democratic within a company. When you use Näköpiiri, there is no limit on the number of users.
