Are you ready to increase your B2C sales?
Chart your current customer data
What do you know about your current best B2C customers and what would you like to know? How and to whom are you currently selling your products or services? Do you use telemarketing or direct marketing?
Contact Profinder’s sales
Book a quick remote meeting to go through your situation with a Profinder expert. They will answer your questions and help you to move forward.
Present the service to your company’s sales and marketing
There are many ways to use the B2C target group services, and there are no usage limits. Together you can find the most profitable way to utilise target group data to boost and increase your sales. Profinder is happy to help.
Order a licence
Profinder’s experts will help your company to implement the target group service in an agile way and to assign users.
Learn from your experiences
Experiment to find the best target groups and modes of contact to bring you new customers and increase sales. Turn to Profinder if you have any questions and don’t be afraid to give us feedback. Customer satisfaction is a matter of pride to us.
Benefits of the B2C target group service
Continuously updated marketable and responsible consumer data
In order for you to always have access to the latest marketable consumer data, our target group service data is updated once a week. We only collect data from reliable sources of data, and follow data protection legislation and responsible data principles in our data collection and sales.
Contains almost all adult residents
Of the 5.6 million people living in Finland, 3.9 million can be found in Profinder’s B2C service. The service contains contacts’ names, addresses, and current phone numbers.
Profinder has the best targeting methods in the industry.
Profinder’s B2C target group service will help you to find the best possible target groups for your company. Are you interested in people with a certain phone contract? Do you want to offer your services to large, Finnish-speaking families or to pensioners in big cities?
These are all possible even with the most affordable B2C licence.
You can also update and enrich your current customer data
If your company uses CRM, you know how important it is to update your customer and contact details regularly. Telephone numbers, addresses, and municipalities change.
People move in together, change their surnames, have children, and sometimes split up.
The service contains an open interface and LeadDesk integration.
Update and enrich your customer data easily
Decision-makers change jobs, organisations modernise, and premises are modified. It’s easy to update customer data using the B2B target group service.
You can also enrich your customer data by adding new information fields to your CRM system. You can obtain data for them from us via either an API integration or cross-referencing. You can deploy the ready-to-use Salesforce or Microsoft Dynamics integration.
ADDITIONAL SERVICES
Residential area classification
Using Profinder’s B2C licence, you can easily target your search by region, city, or municipality.
The residential area classification identifies nine different classes of residential area.
The classification was carried out by dividing all of Finland’s residential areas into 250×250 squares, each with an estimated classification based on type of residence, purchasing power, and other demographic data.
Using the residential area classification, you can create your target group by picking e.g. districts and suburbs with high numbers of pensioners, middle-class neighbourhoods, prestigious city centres popular with academics, low-income rental neighbourhoods, or high-income housing areas.
Kantar Mind targeting
Kantar Mind targeting can help you to pick your target group based on people’s interests and consumer behaviour.
The targeting method is based on continuous research carried out by Finland’s leading market research company, Kantar.
The Kantar Mind database shows us our hobbies, our preferred brands, the media we use, how we travel, and how we consume.
The data is condensed into 250×250 metre squares through which targeting is carried out.
Consumer enrichment
Do you only know the name, address and telephone number of your existing and prospective customers? That won’t get you very far. By enriching your customer register, you can better understand your customers’ backgrounds and take better care of them.
If you wish, we can provide additional information for your CRM about your consumer customers’:
- type of residential area
- stage of life
- work and unemployment
- level of income
- socioeconomic status
- age group
- wealth
Assets estimate
If your focus is on the wealthiest Finns, it’s not worth your time to guess where they live or to wade through tax calendars.
Profinder can provide you with a ready-to-use target group containing the contact details for the wealthiest Finns.
Profinder’s assets estimate is compiled using background and financial information for owners of successful companies, key individuals, holding company owners, and representatives of certain professional groups. The assets estimate is updated weekly, so it is always up to date.
