The key to effective B2B sales
1. Know what you’re selling
What key need does your product or service solve for business customers? What are its greatest benefits to the company? What could make the customer hesitate?
2. Know your potential customers
Find out what kind of companies need your product or service most. What companies would be able to use it, and who has the ability and desire to pay for it?
3. Clarify the purchasing path and purchasing habits
Find out how potential customers usually purchase products and services in your industry and price class, and who is usually responsible for purchasing decisions at the company.
4. Find your target group
Find decision-makers at companies that meet your criteria using the B2B target group service and make them a target group. You can transfer target group data there either via data transfer or CRM integration.
5. Sell and market for the long-term
B2B customers rarely buy anything at first glance; their purchasing path is often long and complex. Take this into account in sales and marketing.
Are you ready to increase your sales?
Chart your current customer data
Chart your company’s current situation: Do you use CRM? What condition is your customer data in? Have you obtained target group data from somewhere else, but aren’t completely satisfied with the service?
Clarify your sales and marketing funnel
How and to whom are you currently selling and marketing your products or services? Do you do telemarketing? Do you invite prospective customers to events? What kind of data would help you to sell more products or services and more efficiently?
Contact Profinder’s sales
Book a quick remote meeting to go through your situation with a Profinder expert. They will answer your questions and help you to move forward.
Order a licence and activate it in your company
Profinder’s experts will help your company to implement the service and assign users. There are no usage limits in the target group service. Find the most profitable way to utilise target group data to boost and increase your sales and measure the results.
Benefits of the B2B target group service
Continuously updated and responsibly generated marketable data
In order for your company to always have the latest, marketable company data at your disposal, our data is updated every day. We also use our own modern industry classification and the standard industrial classification TOL2008. Profinder also has its own Profinder industry classification which you can use to put precise industries into separate lists.
We only collect data from reliable sources of data, and follow data protection legislation and responsible data principles in our data collection and sales.
Find data for over one million decision-makers
The service contains data for over 1.4 million decision-makers.
In addition to the top decision-makers, we also have plenty of contact details for companies’ middle management and experts.
Identify companies that use certain technology
You can set the technologies used by companies as a search criterion in our B2B target group service. The technology filter contains around 12,000 different technologies used on websites.
You can also find housing companies in our service
The service contains the contact details and decision-makers for 87,000 housing companies. The following data is available:
- name and business ID
- board members
- type of building and year of construction
- information about lifts and type of heating
Update and enrich your customer data easily
Decision-makers switch jobs, organisations modernise, and premises change. It’s easy to update customer data using the B2B target group service.
You can also enrich your customer data by adding new data fields to your CRM system. You can obtain data for them from us via either an API integration or cross-referencing. You can deploy the ready-to-use Salesforce or Microsoft Dynamics integration.
Profile your best customers and find similar target groups
If you have rich and current customer data, you can analyse your company’s current customer base and find the groups worth investing in. Once you have profiled your best customers, you can pick similar target groups from the B2B target group service to focus sales and marketing on.
Additional services
Late payment data
Intrum’s late payment data can help you to prepare for financial risks in advance and to exclude any high-risk customers and partners based on their payment delay data.
The five-step classification visually clarifies a company’s solvency. The service anticipates late payments before the company’s financial problems are seen as a bad credit record or statement of accounts.
Late payment data is based on Intrum’s late payment register
Renovation data
Renovation data helps you to see housing companies based on any planned or completed renovations and repairs.
Key information and dates for renovations and repairs are available,
often including the housing company’s repairs to domestic water, drains, façade, roof, wiring or lifts.
Vehicle data
Traficom’s upcoming vehicle data can help you to find out the following information about Finnish companies’ vehicles:
- Duration of leasing agreements
- Vehicle financing
- Average vehicle age in a company
- Company cars
- Vehicle classes
- Possible taxis
